FAQ to Define SEO Internet Marketing Terms2022-07-19T04:38:00-05:00

In this FAQ, I will define SEO and Internet marketing terms below, but I wanted to start with defining what titles service providers use when describing themselves. That can be just as confusing as some of the definitions of SEO and Internet marketing terms. Keep in mind, some people define these titles differently, but that’s mostly because they have knowledge in more than one area. These are short definitions and may not reveal the entire scope of services someone provides.

Types of Marketing Professionals and Their Definitions

Define Agile Marketer

An agile marketer is someone you trust enough to let them make decisions on the fly based on analytics, trending topics, Google updates, news and more. An agile marketer is someone who doesn’t wait for meetings to do what they need to do. Of course they should communicate with you as often as possible, but sometimes they need to make changes, even if you are not there to approve them. Your agile marketer understands your short, medium and long term goals and uses every tool at their disposal to help you achieve them. Things change quickly on the web. An agile marketer keeps up with those changes so you don’t have to and acts on them quickly.

Define Professional Blogger

There are a lot of bloggers. You can loosely define a professional blogger as anyone who makes money from blogging. However, for this definition of professional blogger I will be talking about those bloggers that are hired by companies like yours to create professional content for your business blog. They write the content under your name or any name that you choose and the content they write is a work-for-hire product, meaning you own the content. A professional blogger knows how to write blog posts that are optimized for both the search engines and for a higher conversion rate. They should be able to do that while also making blog posts that appeal to visitors. That may include adding graphics, infographics, videos and downloads as well as links to pages within your website.

Define Business Blog Manager

A Business Blog Manager goes beyond being a professional blogger. They should have the skills of a Professional Blogger and be an expert in whatever blogging platform you are using and how to troubleshoot any problems that occur. They should be able to handle the selection and maintenance of all plugins, themes and more. They do everything in regards to your blog.

Define Brand Journalist

For years, companies have sought free publicity by news outlets and publications, hoping their story gets told because it is news. Issuing press releases is/was the primary way of getting into the news. The game has changed a lot. A Brand Journalist can be a blogger using social media, press releases and even off-line methods to get your story in front of the right audience. They also help your company with branding across multiple channels. Being a Social Media Expert or a Content Marketer does not necessarily mean you are a Brand Journalist.

Define Branding Expert

The definition of a Branding Expert is very similar to that of a brand journalist. They also use multiple platforms online and offline to create brand awareness and brand recognition for your company. However, they may not write content or press releases. They may not be a copywriter either. So they don’t usually provide sales or branding content, unless they also employ the services of a Brand Journalist.

Define Content Marketer

There are content managers, content writers, content creators and more to consider. However this is the definition for a Content Marketer. They usually are able to also create the content they use to market your products and service. That being said, your content marketer’s job is to get your content seen by as many people in your target audience as possible, whether they or you create the content. They may also be a big part of your link-building or link-attraction strategy. Using analytics they can constantly improve the results you get from content marketing. No FAQ about Internet marketing would be complete without mentioning content marketing because content is still king.

Define Conversion Optimization Specialist

The definition of Conversion Optimization Specialist is someone with a sales background first and other SEO or other skills second. The priority for the conversion optimization expert is helping you get more subscriptions, more leads, more sales, more forms filled out and more sales. Copywriting is a necessary skill for a CRO, (conversion rate optimization). Their knowledge of sales helps them reorganize and write content for web-pages, landing pages and even blog posts, including the ability to add creative elements.

Define Graphic Designer

There are many types of graphic designers. They might create logos, hero images for web pages and social media company pages, graphics to be used in web pages and blog posts, infographics or may even provide you with graphics for your newsletter, stationary, brochures or other offline materials. A graphics designer may even provide all of the above. Here’s a good example of what a great graphics designer can do for you.

Define Internet Marketing Professional

This title is used to describe a person who uses a variety of methods to help clients achieve their goals on the web. A person using this title should be able to create an end-to-end solution for your online marketing. For instance, the owner of this website, ExatechMedia.com is an Internet Marketing Professional. He is also the creator of this FAQ or Glossary of terms.

Define Local Search or Local SEO Professional

A local search professional understands geo-targeting, online advertising for local search, Google My Business, local business directory listings and how to get more positive reviews for your company so that it has a good chance of showing up in the “maps” part of Google results page when a local search is done. Local SEO is extremely important for any bricks and mortar business. For this FAQ, a Local SEO Pro and an SEO Pro are not necessarily the same thing.

Define PPC Specialist

A PPC specialist may also work with a company that does SEM or SEO. The definition of the PPC specialist is the person that focuses just on your pay-per-click campaign and strategy. They may also help you create landing pages. They create your PPC Campaigns in Google or on social media. They know how to track the results and make improvements as they test different ads and landing pages. I could probably write a whole FAQ on just PPC, but I wanted to keep this glossary as simple as possible.

Define PR Professional

Not to be confused with as Brand Journalist or a Branding Expert, even though they are very similar. A Public Relations Expert online is different from the definition offline. By necessity, a PR Pro should understand how to use social media to get the word out about your company and anything new or newsworthy as it happens. As in offline PR, they should also know how to create and distribute press releases and get news outlets to cover stories that help your brand get noticed.

Define SEM Professional

Some people are confused between what an SEO professional is and what an SEM professional is. They may both cross over into the other’s area. SEM stands for Search Engine Marketing. An SEM professional uses every tool available to market your website, including some on-page SEO, but mainly off-page SEO. They help with link building, link attraction, social media, pay-per-click advertising in search engines and on social media. I wanted this FAQ to divide SEM, SEO, SMM and SMO into their separate definitions because these are the terms most people get confused.

Define SEO Professional

SEO stands for Search Engine Optimization. SEO professionals may also cross over into Internet marketing. However, the narrow definition of SEO professional is a person who knows how to do on-page SEO, technical SEO and at least some knowledge of off-page SEO. (Those terms are defined below) Here is an example of a page that promotes SEO services.

Define SMM Professional

SMM stands for Social Media Marketing. SMM Experts are those that likely also perform the job of SMO above. They maintain and update your profiles, share content and may even engage your potential and current customers on social media websites as well. They may also set up and manage your social media PPC campaigns.

Define SMO Professional

SMO stands for Social Media Optimization. Again, I will use a narrow definition of SMO professional. This is a person who builds company pages on social media and makes them attractive to followers. They also set up calls to action and use various other tools to help you get more attention on social media. They may also help you choose the right platforms for you to use by identifying your target audience and which social media platforms they use.

Define SEO Project Manager

The definition of an SEO Project Manager is someone who may or may not perform any of the work themselves. They help you with creating a marketing plan, a website development plan, a social media strategy and more. You should hire a project manager early on, but having one when you are ready to make changes is also helpful. They see the big picture and understand the “vision” you have for your business and they manage the website developers, designers, SEO team and anyone else involved with creating and maintaining your strategy. I had to include SEO project manager in the FAQ because even though the term and it’s meaning are similar to Internet Marketing Expert or Professional mentioned above.

Define Web Analytics Specialist

As I define website analytics expert, keep in mind that your webmaster, website developer, SEO or SEM professional ae likely all experts at using analytics to improve your results. The narrow definition of a web analytics expert is someone who knows how to install many types of analytics, and they should also understand how to analyze the data that is collected and suggest actions to improve the results you are getting.

Define Webmaster

A webmaster is defined as a person that fully understands the platform or type of code that you are using. That means he can make changes you request and do troubleshooting quickly. They should also know how to keep the website secure and make regular backups so the site can be restored if a problem does occur. Ongoing maintenance of your website is critical to your success.

Define Website Designer

As I said above, many website designers are also website developers and vice-versa, but the narrow definition of a website designer is the person responsible for the look and feel of the website. They will be able to provide you with graphics and other creatives and may also be familiar with any coding they need to do to get your website  looking the way you want it to. WordPress is used on about 40% of all websites. Most website designers can install, configure and design a WordPress website.

Define Website Developer

A website developer is who you hire to build and design your website. A good website developer will help you choose the right platform or code to use, the right theme, create the navigation and menus, and everything else involved in building a functional website. They may also be well-versed in website design, but not necessarily. For instance; A website developer might install WordPress, Add security, SSL, install and configure WordPress plugins and go through all the settings, then turn it over to a website designer to create the look and feel of the website.

Obviously, I can’t include every possible title and definition, but my hope is that this helps you understand what it is that the person you are hiring does. In addition to that, the words expert, specialist, guru, and professional are pretty much interchangeable and don’t have separate definitions in regards to these titles.

SEO and Internet Marketing Term Definitions

Define A/B Test

An A/B test is also known as a split-run test. An example of an A/B test is where you create 2 landing pages for the same product and run a PPC campaign where half of the traffic goes to landing page A and the other half goes to landing page B. You could call rotating between 2 different ads in your PPC campaign as A/B ad testing.

Define B2B & B2C

B2b is simply business to business. B2C is business to consumer. Each requires a different approach to marketing. This FAQ includes these two well-known terms just so that the glossary is complete.

Define Backlink

The definition of a backlink is any link not on your website that links to your website. The number of backlinks you have on each page can affect how that page ranks in the search engines. Link building and link attraction should be an integral part of your off-page SEO strategy.

Define Blacklisting & Whitelisting

Blacklisting is mostly an email marketing term. Never send out a bunch of unsolicited email where the receivers have not opted in to receive your content. Being blacklisted is a real thing. You can be severely limited in regards to email marketing without the ability to send out multiple emails. The bottom line is DO NOT SPAM PEOPLE. Whitelisting is the category you want your emails to fall into. Whitelisted sites are from domains that have established trust and are usually delivered directly into the inbox skipping the spam filters and folder altogether. Most emails fall somewhere between blacklisted and whitelisted. Most are closer to whitelisted because they haven’t spammed anyone so far.

Define Bounce rate

Bounce rate is defined as the percentage of people visit your web page, press release, landing page or other content that do not click on any links, fill out a form, call you, subscribe or take any other action on the content you provided them with. There are different bounce rates expected for different types of content. If you are driving people to a landing page for a high-cost-item, you might have a higher bounce rate than if you were offering something at a low cost or free for example. It is a useful metric, however, a high bounce rate may not be a terrible thing to have, depending on what you offer. The time to be concerned about bounce rate is where it is because your landing page is performing badly.

Define Clickbait

While you need to have interesting headline for the content you create to get more people to read it, using clickbait may do more harm than good. Your headline should convey exactly what is in your content. You see clickbait every day. Ab example: Such and Such celebrity stuns everyone in her low cut red dress. Then if you click it, there is no picture as described in the headline and the story is really not about that celebrity. You lose trust and lose potential customers if you mislead them in order to get them to click through to your content.

Define CMS (Content Management System)

CMS is short for content management system. There are several CMS systems for you to choose from. Drupal, Joomla and WordPress are the most popular CMS platforms with WordPress being the most popular overall. More than 30% of websites are built using WordPress. 62% of the 100 fastest growing companies in the US are built on WordPress and 500 new downloads of the free WordPress software are downloaded every day, not to mention how many blog posts are written using WordPress in a day. WordPress development also allows even a novice user to create and edit content.

Define Conversion Path

A conversion path is the path you use to turn potential customers into leads. A short example of a conversion path; An Ad that leads a potential customer to a landing page where they can do an action that becomes a lead for you. A longer conversion path might be like; homepage>they click a link and it take them to a services page>they click a link to a landing page for a signup or product for sale. You won’t see this in many FAQ pages you find online, but it is part of both your SEO efforts and your conversion optimization strategy.

Define Conversion Rate

Conversion rate is the percentage of people visiting a web page or blog post in your website that actually take some sort of action other than just reading your content. That might be signing up for a description, clicking on a download link, filling out a form, making a phone call to you, or buying something. It’s important for calculating ROI. Content should always be optimized for both SEO and conversion rates.

Define CPC (Cost Per Click)

CPC is an acronym for Cost-Per-Click. CPC is defined as the amount of money you pay for each click on your ad in a PPC campaign. Again, this is a well-know term to many, but I wanted to be as thorough as possible in this FAQ.

Define CPD (Cost Per Delivery) & CPO (Cost Per Open)

This term applies to email marketing. It’s the number of emails you sent out vs the number of people who clicked a link in the email they received. CPO is also an email marketing term. This is defined as the number of people who received your email vs the number of people that opened it to read it. Both CPC and CPO are important to track for any successful email marketing campaign.

Define CPM

CPM stands for cost-per-mille which is latin for cost per thousand. It’s a way to gauge the cost per 1000 impressions you get for a web page, blog post, or shared content, but it is a term that is usually associated with PPC and other ad campaigns.

Define CRO (Conversion Rate Optimization)

CRO is short for Conversion Rate Optimization. Sometimes it is called just Conversion Optimization. CRO combines a number of tactics that improve your conversion rate. You can write content that is SEO-friendly, but conversion optimization goes further than that. a content writer provides SEO content, while a copywriter writes content that entices your visitors to convert to a lead or a sale. CRO isn’t limited to writing content on your web page. It can include copywriting for ads, landing pages, email campaigns, and even content marketing. Anything that helps you convert more sales is CRO. No Internet marketing strategy or FAQ about important SEO and Internet marketing terms should leave out CRO.

Define CTR (Click-Through Rate)

CTR is short for click-through rate. CTR is defined as the number of people who viewed your ad or content vs how may people clicked on your ad or a link in the content you shared. Tracking CTR is essential to tracking your content marketing or PPC or other advertising.

Define CTA (Call-to-Action)

CTA is short for call-to-action. A CTA can be a link you want someone to click on, a form you want them to fill out, a subscription you want them to sign up for, downloading something you offer them, buying your product or even making a phone call. It is anything you are trying to get your visitors or readers to do. A conversion optimization expert can improve your calls to action to improve your conversion rate. Another mostly familiar term I wanted to add to the FAQ for thos that don’t no the short acronym for a call-to-action.

Define Customer Acquisition

Customer acquisition is defined as the number of new customers you attract. It’s important to know the cost of customer acquisition in order to properly calculate the ROI of your Internet marketing efforts. You should also be tracking your customer acquisition cost and your customer lifetime value. Those are your marketing costs vs the value of the customers you acquire. If you sell a customer a one-time cost, then the value of that customer is that single purchase. If you are getting repeat or subscription based business, then you consider their lifetime spend with your company.

Define Customer Persona or Ideal Customer

Creating a customer persona goes way beyond just choosing a target demographic. You will likely need to identify several customer personas. Customer personas are also called ideal customers.  Here’s an example customer persona or ideal customer; His name is Bob. He’s in his 40s. He is married and has 2 kids. He drives a middle-cost vehicle. He takes a vacation each year with his family. He is in management at a large company that could really use what I have to sell.

How to use a Customer Persona

When you write a blog post or other content such as a landing page, write it directly to Bob. Not his name of course, but to that customer persona. Don’t be general. He is married and has kids. You can talk about that in the page where you want to convert your customer persona. You aren’t worried about the people who don’t fit the “Bob Persona”. For others, you create more ideal customer personas and create content that is just for them. This is way more effective at generating leads and making sales than just content that targets the right keywords and a general demographic like “men over 40”.

Define Domain Authority

What is domain authority? From what I understand, Google does not have domain authority as a metric they consider when ranking a website in the search results pages. However, many well known SEOs still consider it important. I would not ignore it, but it doesn’t seem to be a factor that Google admits to using. Mostly domain authority relates to the number of root domains that link to your website or how many backlinks you have overall. I still wanted to include this in my FAQ.

Define Double Opt-In

Double opt-in is defined as the customer or subscriber verifying that they  want the subscription they signed up for on your website. Double opt-in is the standard for subscription marketing. It also helps ensure that your readers won’t mark your email as spam because they forgot about subscribing and it ensures that the person who signed up was really the same person who owns that email address, preventing people from signing other people up for your subscription. An opt-in is defined as when the user first subscribes and before the verification involved in double opt-in. The term Opt-out is defined as when a subscriber chooses not to receive your emails anymore.

Define Engagement Rate

The definition of Engagement Rate is similar to that of conversion rate. Instead of tracking people who use a call-to-action n your content, engagement rate is measuring how many people interact with your content such as liking it, sharing it, commenting on it, etc. It is important to get people to interact with your content and it helps with SEO because Google considers time on the page and interaction as ranking factors. I didn’t see many people mentioning this metric, so I added it to the FAQ page, hoping it might give you some ideas on how to improve your engagement rate.

Define Hard Bounce & Soft Bounce

Hard bounce is an email marketing term. That’s when you send out your emails and some of them immediately bounce back to you. It’s important to delete these non-existant or non-deliverable email addresses to keep your email list clean and effective. A soft bounce is an email sent out that bounces back to you because of a temporary issue like a server issue. You don’t remove them from your list, next time it should go through.

Define Impressions

Impressions are simply the number of times your webpage or ad was viewed. Unique Impressions is the number of people that viewed your web page or ad. Unique Impressions is much more important than overall impressions. Even simple to understand terms need to be added to the FAQ. If you have other terms in mind to add here, contact us.

Define Influencer

The dictionary definition pretty much says it all.

a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.

“influencers can add serious credibility to your brand”

Let’s take social media for an example since the term influencer mostly came from there. Let’s use Twitter and an example. Would you rather have 5000 followers with an average of 500 followers each, or just 1 follower with a million followers? That one influencer with a million followers sharing my content or tweet is way more valuable because there are potentially a million people seeing it. Influencers rule social media as far as driving traffic and engagement to your company website and can be a large part of your social media marketing strategy. This term wasn’t in FAQs I built years ago because it wasn’t nearly as important as it is now.

Define Keywords and Key Phrases

A key phrase is a multiple word search query or phrase that you want your content to rank well for. A keyword is a word you want the search engines to consider your web page to be about so that you can rank for that keyword when people type it into a search engine. However, these days, with most searches being done on mobile devices and with many of those searches done using voice to text, key phrases are much more important. It used to be called long-tail key phrases. They are more important now than they ever were. When a user says what they are looking for into their phone, the search contains a lot more words than a typed in search. If you want to rank well for these longer key phrases or queries, you have to optimize your content for them.

Define Landing Page

A landing page can be defined as any page you want visitors to go to, but it is generally referencing a page that is built that focuses on getting people to perform a call to action vs a page with just information. It is also generally defined as the page you choose to send traffic to from the PPC and other ads you run. You need to have a great graphics designer and a great copywriter or conversion optimization specialist to make this work. I decided to include this in my FAQ, even though it is generally part of your PPC strategy.

Define Lead Generation

Lead Generation employs a number of methods to get leads and is generally a B2B concept. With B2C or eCommerce, you are asking your visitors to make a direct purchase. In B2B, there is usually a sales process or cycle that leads to a purchase. An example would be a landing page that has a form for people mto request more information about your product or service. That creates a lead you can follow up on or entice them to the next step in your sales funnel. It also includes offering something in return for your visitor’s personal information so you can follow up with them afterwards.

Define Lead Nurturing

An example of lead nurturing would be offering your visitors something in return for them providing you with their name and email address or getting them to subscribe, then following up with them through email marketing to provide them with more information or enticing them to take the next step in your sales process. Not everyone is ready to buy right away, so building a relationship with them is essential and can lead to a conversion later.

Define Link Building vs Link Attraction

Getting backlinks is essential to your success online. It helps with your domain authority as well as a signal that your webpage is important enough to rank well in search engines, especially Google. Link building is done in a variety of ways, however, you need to be aware of Google’s guidelines in regards to getting backlinks. It can do more harm than good if you violate Google’s guidelines. I thought it important to include this in the FAQ since the two terms get confused often.

Define Buying links

Buying links is frowned upon. However, buying a link on a website that might really generate traffic to your webpage is not a bad thing. The best way to do that is to make sure that they use a nofollow tag on the link to your page. That means you aren’t trying to manipulate your rankings in Google, you’re just getting the link for the traffic it will provide.

Define Link Attraction

Link attraction is getting others to link to your web page, blog posts or other content without having to ask them to do so. Great content gets shared and linked to because it has value. That’s why you need to focus on quality vs quantity when it comes to content creation. Link attraction is superior to link building, however, you may need to do both.

Define List Segmenting

List segmenting or list segmentation is an email marketing term that separates your subscribers or potential customers into different groups. It might be a different email you want to send to different demographics, people at different stages of your sales process or funnel or a number of other reasons you want to create emails that are specifically tailored for each group. Another new term for my FAQ page.

Define Marketing Analytics

Marketing analytics is defined as the tracking of all of your costs for marketing and the results of your various marketing campaigns. Marketing analytics allows you to use a data-driven marketing plan. Collecting data is easy. Everyone does it. Analyzing that data and altering your marketing plan based on  that data is what is important. Marketing analytics shouldn’t be confused with web analytics. They both are ways to collect and analyze data, but each places a different value to certain nmetrics. That’s why I wanted to include this in the FAQ.

Define Organic Traffic vs Paid Traffic

Organic traffic is any traffic that you do not pay for directly. You might hire an SEO or Internet marketer to get that organic traffic, and in that case it’s not technically free traffic. Paid traffic is defined as PPC campaign or advertising that generates traffic to your website. It could apply to links that you pay for as well.

Define Pagerank

There is a lot of confusion w3hen it comes to both of these terms. It depends on who you ask. Google used to display the pagerank of a website in the top of your browser. Then they removed it and people began to believe pagerank was dead. Google’s John Mueller said that even in 2020 Google does “use PageRank internally.” So pagerank is not actually dead. They just don’t display it in your browser. Dead or not, I thought it necessary to add to the FAQ page.

Define Personalization

Personalization can apply to a web page or in email marketing. There are ways to provide a welcome back message to people that have previously provided their information on your website. Personalization is mostly used in email marketing. Personalization increases the chance that your email will be opened and acted on. If you have ever received an email from a company that has your name in the subject line or in the body of the email, that’s personalization.

Define Push Marketing

Push marketing is defined as your efforts to reach out to your target audience. Targeted email campaigns, promoted posts on social media, PPC ads, or anything else that you use to reach your target audience rather than depending on people to just find you.

Define Pull Marketing

Pull marketing is defined as your efforts to attract people to your brand or website. It is also called Inbound Marketing. SEO, SEM, SMM and advertising can all be defined as Pull Marketing.

Hopefully the FAQ helps you to know the difference between these two terms.

Define Remarketing or Retargeting

When a visitor comes to website and accepts you dropping a cookie onto their device, you can follow up with them on other sites such as Facebook when they go there. One example; You add a Facebook pixel to your website and set up a retargeting campaign on Facebook so that someone who has visited your website or page will see ads displayed that remind potential customers to come back to your website. Advertising 101 is repetition and remarketing or retargeting is built on that concept.

Define ROI (Return on investment)

ROI obviously stands for Return on investment. Most business owners understand this term. The definition of ROI here is where it relates to your online marketing efforts. ROI is not the easiest metric to calculate when you have several things going on, such as content marketing, email marketing, SEO, PPC campaigns, and more. It is difficult to determine exactly where every single sale comes from. However, taking your overall cost, everything related to your online marketing efforts and calculating the profit you have made overall through your website will give you a good overall idea of what your ROI is. You may want to include the costs of your offline marketing efforts that mention your website as well. No FAQ is complete without ROI.

Define Search Engine Marketing (SEM)

Search engine marketing (SEM) is very similar to SEO. The only difference is the inclusion of Pay-Per-Click Advertising and other advertising such as banner ads. It also may include press releases and other factors not directly associated with the term SEO.

Define SEO (Search Engine Optimization)

Search engine optimization or SEO for short includes on-page and off-page efforts to drive traffic to your website. Preparing your website so that Google and other search engines can easily crawl it and determine exactly what each page of your website is about. That is essential to ranking well in search engines. I wanted to add these two items to the FAQ so that people can understand the difference and that not all SEO pros do both.

Define On-Page SEO

On-Page SEO is defined as what you do on your website to rank well in search engines. It includes content writing, including proper use of header tags, titles, descriptions and more. It also includes technical SEO. Adding Google Console, Google Analytics, Bing Webmaster Tools and possible other analytics is also essential to your success. Making sure your website loads fast, that it has an SSL certificate, and more are all part of on-page SEO.

Define Off-Page SEO

Off-page SEO includes link building, link attraction, content marketing, social media optimization and marketing, (especially for social media company pages), and much more. Any efforts to help your website rank better in search engines that is done off-site is the definition of Off-Page SEO.

Define Search Engine Results Page (SERP)

Search engine results page (SERP) is simply the page that appears whenever you type a search phrase into the search engine of your choice. You are likely already familiar with this.  I only include it here on the FAQ page because you will see a lot of content written on this subject that just uses the term SERP.

Define Social Listening

You don’t hear the term social listening a lot, but it can make a huge difference for your marketing strategy. I included it in the FAQ to help you get some ideas for your own social listening efforts. By identifying your target audience and finding out which social media platforms they use, you can scroll their comments and glean information like what they really want as a feature in a product, the types of products they want or need, and more that can inform you on ways to target that audience by offering them something they are already interested in.

Social listening on your own business page will inform you what people think about your brand, product, or service. The feedback you get from social listening is extremely valuable. It can also let you get ahead of anything negative by engaging with them in a positive way.

Define Social Selling

Social selling is defined in different ways, depending on who you ask.  Some definitions of social selling include directly selling something on social media, using social media to share links for your products and service, or anything that you do when trying to use social media to make more sales or generate leads. I like a more narrow definition of social selling. It involves one-on-one interaction with a prospect and developing a relationship and establishing trust before you even try to sell them anything. Once you have created and nurtured that relationship, you are way more likely to sell them something than if you just throw it out there before you get to know them a little. This is another term that people often get confused about, so I wanted it on the FAQ page.

Define Spam

Spam is defined as any unsolicited email you receive or send out. Likely culprits are companies that buy a list of emails and them send all of them an email trying to sell them something. This shouldn’t have to be in an FAQ page, but here we are.

Define Viral Content or Going Viral

Viral content is something every business owner or marketer wants to produce. Viral content is defined as content that gets a ton of viewers almost right away and a ton of shares bring even more people in to view that content. Try as you may, you are never guaranteed to be one of of the small percentage of people whose content goes viral. That doesn’t mean you should not be trying every single time you produce a piece of content. That helps you to produce better content and better content still attracts enough people to help your business succeed. If you employ influencers or get one of them to share your content with their million+ followers, your chances of going viral go up immensely.

This FAQ isn’t purported to be 100% complete. There are many terms to consider and more than one definition for many of them. What we’ve tried to do here on the FAQ page is to clear up at least some of the confusion.

At ExatechMedia we hope you found this FAQ of SEO and Internet Marketing terms useful. If there are terms you think we should add to the FAQ, please contact us and let us know so we can add them. For a free consultation, call 514.808.2288.